“That shit was sold out, it was gonna be crazy,” he exclaimed, with a hard sense of contempt strewn across his face. The artists were scheduled to light up Kentish Town’s O2 Forum on Sunday 1st December however, the show was shockingly cancelled and quite rightly, didn’t sit too well with Dolph. “How do you expect me to choose?” With the Birmingham and Manchester shows wrapped up, there was suddenly a spanner thrown into the works. “My favourite date so far?” questions Dolph. The tour had been a success thus far and I was keen to know if they favoured any show in particular. Off the back of the album, Glock and Dolph carried out their first European tour as a duo, with scheduled UK dates in Birmingham, Manchester & London, all within the space of a week. It’s exactly this that sets P.R.E apart from the traditional labels we hear about everyday – within the music industry, underneath the soft layer of the charts and hit songs, lies a grungy game of 360 deals, music royalties and old men in suits who are quick to exploit new artists.
It’s reason as to why he looked to sign Key Glock, Kenny Muney and Jay Fizzle they were all artists grinding, with an evident passion for music. An ethos that is apparent through all of PRE’s artists. “I look for work ethic in my artists,” Dolph exclaims. P.R.E has allowed him to build a structure and legion, which will become the focal point of his own legacy.
Beyond Young Dolph, beyond the glitz, cars & jewellery, his record label Paper Route Empire, is his crown jewel. “Always keep an ear out to scout new talent.” It was this question and answer that summed up Dolph’s career trajectory for me an artist who, whilst still building their own lane and career, wants his legacy to transcend his career. “What was the most important lesson you learnt in 2019?” I ask Dolph.
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